Francesca Gattuso scurries down East Jackson, camera in hand, after she has just photographed a DePaul student for her column, “Fashionista/Fashionisto Spotlight” for CollegeFashionista. For some this may seem strange, but for the fashion community, it’s right on trend.
Gattuso on the scene: Photo Courtesy of CollegeFashionista
Chicago may be the second city in comparison to New York, however its fashion scene is about to catch up. Chicago fashion bloggers, like Gattuso, are covering everything from street style photography, the latest trends, and the new boutiques. Blogging has been gaining popularity over the past decade, and anyone and everyone can get in on it. In spite of this, Chicago Fashion Bloggers are beginning to make a name for themselves doing what they love, and putting Chicago on the map in the Fashion Industry.
Gattuso’s main role at CollegeFashionista is to take Street Style photographs and interview her subjects on style. “Anyone can take a photograph and interview someone about what they’re wearing,” Gattuso says, “For me, I want to take that new found information and present it in a format that will really have someone wanting to know more, get out and shop, and essentially inspired.” CollegeFashionista’s focus is to get college students involved in, and excited about fashion on their campus. According to Gattuso, “Observation skills are key,” as a Street Style photographer. “I love seeing a girl strut around campus as if she were on a catwalk. It is all about confidence, and what you choose to make trendy. That is the great part about fashion.”
A Pioneer Speaks
Photo Courtesy of ChicagoStreetStyle
One of the most influential, and up and coming bloggers of Chicago is Amy Creyer, of ChicagoStreetStyle. Creyer has been around the city and back, to New York Fashion week, and other parts of the globe. Her objective is to photograph stylish Chicagoans and fashionable people alike for her blog, and reporting for the popular fashion website Refinery29, all the while creating quite a buzz. Creyer weighs in on blogging and says, “I love blogging because I love connecting with people. Although I’m a very private person, I might even say a loner, I love connecting with people one-on-one.”
When it comes to Chicago, Creyer is clearly proud of her City, and what’s happening here fashion wise. She does so not just with the title of her blog.
“The fashion blogging scene in Chicago is not as cutthroat as it is in New York. Bloggers in Chicago aren’t blogging to make a living, myself included, we do it for pure enjoyment. That authenticity comes through in the content.”
Jaclyn: A recent subject Courtesy of ChicagoStreetStyle
Creyer’s blog is photographed focused, like Gattuso’s column. The images are high quality, and focus on the individual’s style, and personality. Her photographs really reflect what’s going on in fashion right now, here in Chicago especially. Chicago’s fashion scene is blooming, and constantly growing, evolving. Fashion bloggers like Gattuso and Creyer are contributing to a budding field of business and interest, and helping to put Chicago on the map.
Creyer puts Chicago’s fashion scene into perspective; “Chicago’s style is unique from other places, like New York in particular, since the emphasis is on individuality and less on trends. That’s why I love shooting in Chicago so much. Everyone is free to be themselves here but you still have the vibrant street style and diversity of a large city. Midwesterners are less judgmental than New Yorkers, so that plays a role in the freedom you see here with personal expression through style.”